Ataboy Founder and Creative Director

Today on Obsessed Show I'm chatting with industrial designer, Vikkal Parikh.

Influenced by his unique background in architecture, Vikkal has spearheaded breathtaking, mixed media narratives for some of the world's top-tier brands. These include the likes of Facebook, Adidas, HBO, Microsoft, White Castle, and more.

With the increasing surge in animation due to the limitations and inaccessibility of live-action filming, he predicts that COVID may have signaled the end of what he calls "hipster content" -- expensively produced imagery designed with an ironically bad or archaic aesthetic -- and the return of more character and storytelling-driven compositions. He's most excited about the potential for the tight integration of real-time CG with live-action.

In his free time, Vikkal can be found playing for the Hoboken Cricket Club, goofing around with his three kids, and listening to some high-energy Bollywood music.

So without further ado, please enjoy this conversation with Vikkal Parikh.

About Ataboy:
Ataboy is a design-led content creation studio composed of artists and directors from around the globe. Marrying various techniques including live-action, 2D and 3D animation, illustration, and stop-motion, Ataboy’s character-driven process helps agencies and brands solve complex business problems utilizing artful, visual storytelling.

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Today’s episode is brought to you by The Perfect Match—a game where designers submit mood boards created with Adobe Stock assets and earn the chance to play on a live game show to win big.

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Thanks Again to The Perfect Match for sponsoring today’s episode.  

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