151 - The Future of Brand Experience

Howard Belk, Co-CEO, Chief Creative Officer, Siegel+Gale

Howard has a unique design point of view. Over the past 25 years, he has served scores of Fortune 500 companies, including Pfizer, CVS/Caremark, Hewlett Packard, Motorola, and SAP, by leveraging the concept of simplicity to activate customers and employees. He challenges design teams across the world to bring humanity to brands.

You could say Howard was born to design. Maybe we'll dig into that story in a moment.  After founding a NYC-based design company at the age of 28, which was purchased by Omnicom in 2001, Howard joined Siegel+Gale in 2004. Since then he’s brought simplicity, a global perspective and systems thinking to designing brand programs for some of the largest companies on the planet.

As many of you may know, I'm a total branding geek at heart, so I'm incredibly excited to chat with Howard about the future of branding, and to learn more about Siegel+Gale.

Mentioned in this episode:

https://www.siegelvision.com/alan-siegel

https://www.siegelgale.com/

https://www.kaust.edu.sa/en

https://www.paulrand.design/

https://www.aiga.org/medalist-aprilgreiman

https://www.madeinspace.la/

https://alicenter.org/about-us/muhammad-ali/

https://www.apple.com/stevejobs/

Creativity, Inc.

Bruce Broussard

https://www.instagram.com/simpleissmart/

https://www.linkedin.com/in/howard-belk-020a903/